Buy button doesn't publish

The Ecwid buy button shows in the preview and works, but it doesn’t publish.
I just see a grey square with an icon of a folder in it. It is not clickable like in the preview.
How do I get this button working for the real world?

One Idea could be, that you have to activate the Data Protection active, so the user has to accept cookies, because ECWID needs cookies

Thank you Martin! I deleted the cookies from my browser et voilà it worked.

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